Target Audience refers to the specific consumers that would likely purchase your product.

General audiences can be acquired with the help of different platforms, like social media, radio, events, surveys, and more. There are various ways to lure book audiences, from designing the book’s cover to the author’s representation of his journey while writing, some personal experiences related to the work, etc.

However, attracting the perfect audience for your book can sometimes be challenging. Let’s all agree that not all books published can be suitable for every reader’s taste. Some may find it exciting, and others may not even look at the book.

Choosing the right target audience or target market allows the author to focus marketing efforts on audiences that would likely purchase their books. This will help narrow their focus to a specific audience and develop an efficient marketing strategy. This is a much more effective and affordable way to reach audiences and generate sales.